MY FM Living with JYN Launch 19 February 2009

19 February 2009, KL: At Sg. Wang Plaza main entrance, KL today from 6am to 10am, the MY FM Living with JYN campaign was launched with 700 participants. The selected candidates came to redeem their cut-outs and then took a mass oath.

See the amount of people with the cut-out of the pix I took. :) So happy. It'll be out in the local papers soon.

This is the website that's live on http://www.my.com.my/. Check it out: http://www.my.com.my/oap/09/myfm_brands/default.asp

Design done by Jason Ding: http://jasonding.wordpress.com/

My photo on MY FM Living with JYN campaign

The final photo has been chosen and made into standees, posters, wrap-arounds and a press ad by the client's creative agency, Speers.

It's a happy day.

If you see them in the newspapers, BRAND'S essence of chicken packaging or posters in the chinese medicine shops, you'll know who took the picture. :)

Too bad there's no credit mention and it was a free job but it's ok. Of course, can always do better than this.

This was the original shot:

These are the POSM ads done by the agency.

This is the group poster:

This is the 5ft standee to be placed in shops:

This is the individual posters to be placed in shops all around Malaysia:

This is the ad on 15 Feb 2009 in Guang Ming newspaper:

This is the BRAND'S package wrapper / sticker:

MY FM is the number 1 Chinese radio station this year, with 2.2 milion listeners, and also for the past 10 years in Malaysia. The 3 announcers photographed are the number 1 Chinese Breakfast Crew in the country.

Shooting with MY FM

Though I've told myself quite a few times to not take a free job, I gave in to this one as they needed immediate photos of the announcers for an upcoming campaign and red tape work would take at least a week while I can do it in 24 hours.

As a virgin user of portable (or big & bulky) studio lights, I tried to jump over the hurdles of having to set-up in 15 min, being chased to finish the shoot in half hour due to the announcers' tight schedule, having no physical guidance from a guru (had a crash course on studio light set-up from Sam 2 hours before the shoot), not having any suitable white backdrop but using what's available in Astro building and having to make do with a few experiments to rid the shadows on the clothes - I came up with these pictures. Unfortunately, the shadows problem was not resolved.

Hope the sponsoring client will be happy with them. Only heard a compliment from Jack, the announcer and one from an agency doing the cropping. :)

Anyway, if any of the pictures are chosen, you'll be seeing them in life-size at chinese medicine shops around Klang Valley. :) Will update that when I see them displayed.

MY FM is the number 1 Chinese radio station this year and also for the past 10 years in Malaysia. The 3 announcers photographed are the number 1 Chinese Breakfast Crew in the country.